Propoganda Poster

Link to poster: https://www.lucidpress.com/invitations/accept/92903f28-eef4-4bac-99e4-03f380ae1fe9

Rationale

The IB learner profile this poster promotes is ‘Risk-Taking.’ This advertisement/poster uses the propaganda device of glittering generalities and visual imagery. The device, glittering generalities uses virtue words in order to appeal to the audience’s emotions of love, generosity and companionship. In this ad, this ad uses the word, ‘courage,’ as its virtue word as it’s inclusive of the entire audience and it doesn’t have a negative or competitive connotation to it. Furthermore, the visual imagery of geometrical shapes in the background in bright colors such as yellow, red and orange enhance the positive tone of this advertisement.